Who I Am & Why It Matters

I’m Doneyli, Principal AI Architect at ClickHouse. Before that: founding team at Snowflake’s AI practice ($0 to $100M ARR). 20+ years building data and AI systems across Elastic, Cloudera, Deutsche Bank, and Verizon.

I lead Montreal’s AI community, speak at conferences (including TEDx), and write about what actually happens when you build AI at scale.

✔ Built production AI systems at enterprise scale; not demos, not POCs
✔ Translated technical complexity into business strategy for Fortune 500 clients
✔ Grew an AI practice from zero to $100M ARR as a founding team member
✔ 20+ years from hands-on development to solution architecture

Most AI content is either too technical for decision-makers or too fluffy for builders. This newsletter lives in the gap: practitioner depth with enterprise translation.

What you get every week:

  1. Build Logs - “I Built X” tutorials with real code, real failures, and working GitHub repos

  2. Signal Reports - What’s actually changing in AI, stripped of hype

  3. Pattern Briefs - Frameworks extracted from enterprise deployments

  4. Framework Deep-Dives - Named models you can apply to your own work

Choose your path:

Free - Weekly frameworks, pattern recognition, and signal analysis. The concepts, architecture, and “what and why” of everything I build. Genuine value, not a teaser.

Paid ($10/month or $96/year) - The full practitioner lab report. Complete “I Built X” tutorials with production code and config templates. 10+ implementation tutorials and growing monthly. Every new Build Log tutorial is included automatically.

“Free posts show you what’s possible. Paid shows you exactly how to build it.”

Founding Member ($200/year) - Everything in paid, plus:

  • Free AI Readiness Assessment ($500 value), private Chat, and monthly group AMA

  • Priority access to future workshops and cohorts

This is proximity, not a discount.

The guarantee: I will never write content I wouldn’t want to read myself. No filler. No sponsored content. No “10 tips” posts. If an issue doesn’t deliver, email me.

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Subscribe to Signal Over Noise — by Doneyli

Practitioner AI insights from a Principal AI Architect with 20+ years in data and AI. Free: frameworks and signal analysis. Paid: full "I Built X" tutorials with production code. Less Noise. More Signal.

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